Search Engine Optimization

What is Search Engine Optimization?

SEO stands for Search Engine Optimization. SEO is the process of affecting the traffic from the "free", "organic", "natural", "editoral" or "earned" result on search engines. By using Search Engine Optimization one can improve the visibility of a website over internet. It is a technique which supports search engines to find and rank your website heigher among millions of websites. So, this technique is fruitful for you to get more traffic over the Internet. This technique is an Internet marketing strategy which shows how search engines work, what people search for.

How search engine works-

Search engines perform the search operation on text data. Firstly search engine crawl the web page. Crawler or Spider is responsible to perform crawl operation. Spider crawl the search string and extract links to other web pages and return data found on the web page to indexer. Now indexer fetch information about the page. After this all the data is stored into a scheduler for crawling.

Googlebot is the spider or crawler of Google.

White Hat versus Black Hat SEO technique:- SEO technique can be organized into two major categories: White Hat and Black Hat.

White hat techniques follow the search engines' guidelines. This technique summed up content for users, not for search engines.

Black hat SEO ranks a web page in a way that are refused by search engines. When a search engine recognises a web page is using black hat technique, then web page is banned temporarily or permanently.